Essential Whitepapers for Business Professionals
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Adobe Inc. (/əˈdoʊbiː/ ə-DOH-bee), originally called Adobe Systems Incorporated, is an American multinational computer software company. Incorporated in Delaware[3] and headquartered in San Jose, California, it has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print. The company has expanded into digital marketing management software. Adobe has millions of users worldwide. Flagship products include: Photoshop image editing software, Adobe Illustrator vector-based illustration software, Adobe Acrobat Reader and the Portable Document Format (PDF), plus a host of tools primarily for audio-visual content creation, editing and publishing. The company began by leading in the desktop publishing revolution of the mid-eighties, went on to lead in animation and multi-media through its acquisition of Macromedia, from which it acquired animation technology Adobe Flash, Developed inDesign and subsequently gained a leadership position in publishing over Quark and PageMaker, developed video editing and compositing technology in Premiere, pioneered low-code web development with Muse, and emerged with a suite of solutions for marketing management. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a SaaS subscription offering Adobe Creative Cloud.